European trends and comprehensive digital marketing strategies in one place.

With over 25 years of experience in competitive digital marketing, Wolter is recognized as one of the industry's leading strategists and architect of the REAN model—a framework now foundational to how leading organizations approach integrated, full-funnel marketing.

As Founder and CEO of the media and performance marketing agency Traffic Builders, Wolter leads a team committed to pushing boundaries and challenging the status quo. Their 35+ national and international awards and 18 consecutive years on Emerce's Top 100 E-business companies reflect Traffic Builders' position as a leading independent agency, sustained by relentless innovation and a clear vision for the future of marketing.

Specializing in global partnerships, Go-to-Market planning and execution, and driving growth, Kobi brings a strategic approach to helping businesses scale and succeed. With a deep understanding of the digital advertising landscape, he focuses on creating impactful strategies that deliver measurable results.

At Yango Ads, he leads top-tier partnerships with clients and agencies worldwide, helping eCommerce partners achieve exceptional sales performance and results. Additionally, he supports advertising agencies in diversifying their geos, entering new markets, and growing their existing activities. By working across global markets, he drives innovative solutions that empower partners to thrive.

Previously, at TikTok, he was part of the pioneering team that established the Israel office and successfully launched TikTok for Business in the local market. He played a key role in shaping eCommerce growth and employer branding strategies, setting new benchmarks in digital presence and partnerships. These experiences have sharpened his ability to navigate the evolving digital space and deliver results that are both forward-thinking and impactful.

Graduate of the University of Lodz with a degree in International Relations, she has been working in the digital industry for over 10 years. She gained her experience by collaborating with market leaders and speaking at top industry conferences such as Google Agency Day, IAB How To, SemKRK, Blueffect, and Dimaq Voice.

She specializes in AI applications in business – conducting AI workshops for industry leaders, coordinating AI implementations, and developing AI products together with her company's specialists. She completed the "Umiejętności Jutra" AI training. In 2025, she earned the Dimaq AI certificate.

She is passionate about connecting technology, innovation, and practical implementation, helping companies adapt modern AI-based solutions.

At Full Stack Experts, a Microsoft Advertising Channel Partner, Bartłomiej focuses on the development of the MSA market. With 9 years of experience in digital, he has had the opportunity to work with all kinds of advertising ecosystems.

Services/responsibilities as an MSA Channel Partner representative include: account audit, potential analysis, account setup, support, consulting and many more.

With over 10 years of digital agency experience and a strong background in digital analytics, Tije knows firsthand the pitfalls of data-driven marketing. As AI Lead at Traffic Builders, he helps organizations bridge the gap between AI ambitions and data reality.

Tije speaks from the trenches: he knows what works, what doesn't, and crucially, why most AI initiatives fail due to weak data foundations. His energy for data, marketing, and AI is infectious—and his perspective is refreshingly direct.

Above all: Tije says what he thinks, challenges the status quo, and is relentless in pursuit of solutions that actually move the needle.

"So which campaigns are actually driving revenue?" John van Beek heard that question many times while running lead-gen campaigns at his own agency. He could show clients leads and cost per lead. But he couldn't show them revenue. So he co-founded Octanist to close exactly that gap: connecting ad campaigns to the deals they actually close.