Amsterdam Marketing Conference

European trends and comprehensive digital marketing strategies in one place.

Join the marketing conference in the very heart of European business. Gain a 360-degree perspective on Paid Media, Microsoft Advertising, TikTok Ads and invaluable industry insights. Discover the strategies that drive growth for leading brands in international markets.

Book your seat

Full Advantage conference stage at Microsoft Nederland

—Date24 September

—LocationMicrosoft Nederland Office
Evert van de Beekstraat 354, Schiphol (Amsterdam)

Why should you join us?

A broad perspective on digital marketing

Full Advantage is more than just a conference about isolated marketing channels. It is a knowledge-sharing platform designed for those who view marketing strategically and seek comprehensive, European-market-proven solutions. Inside the modern space of Microsoft Nederland, you will connect with key opinion leaders and practitioners who manage international advertising budgets on a daily basis.

Pillar 01

European Perspective & Scaling

Discover the trends, standards, and strategies that deliver results on an international scale. Learn how to execute cross-border campaigns effectively and grow your business in Europe's highly competitive markets.

Pillar 02

Comprehensive Approach (360° Digital)

We connect the dots in digital marketing. From advanced analytics, Microsoft Advertising, and TikTok Ads, to automation and complex e-commerce ecosystems.

Pillar 03

Innovation & AI Ecosystem

We don't just talk about the theory behind Artificial Intelligence. We showcase ready-to-implement AI frameworks integrated into Paid Media structures that deliver real cost optimization and boost campaign efficiency.

Pillar 04

International Networking

Exchange experiences with e-commerce managers, marketing directors, and business owners from across Europe. Build your network in one of the continent's most vital business hubs.

September 24, 2026 · Microsoft Nederland Office, Schiphol

Agenda

A full day of insights, strategy, and networking — structured to give you a 360-degree perspective on modern performance marketing.

10:00–10:10

Opening

Event Opening & Welcome

Official kickoff, welcoming participants, and introducing the core vision behind the partnership of Fullstack Experts, Traffic Builders, and Adcore.

10:10–10:30

Prelection 1

REAN Model & Framework: The Foundation for an Integrated Digital Marketing Strategy

Traffic Builders Expert

How to leverage the REAN philosophy (Reach, Engage, Activate, Nurture) to build a cohesive multichannel strategy, optimize channel selection across Google and Microsoft, and align your data strategy with core business KPIs.

10:30–10:50

Prelection 2

The Creative Advantage: How AI Is Redefining Performance Marketing

Adcore Expert

As media buying on platforms like Microsoft Ads and TikTok Ads becomes fully automated, creative is the new performance lever. Discover how AI Studio transforms production workflows to enable continuous, scalable creative experimentation, faster insights, and better ROI.

10:50–11:10

Prelection 3

Agility as the New Currency: Scaling Video Campaigns via Automation and AI

Dorota Percha – Senior Business Growth Consultant, Fullstack Experts

A practical roadmap on adapting rapidly to market shifts, automating video production, and scaling high-performing campaigns without swelling your production budgets.

11:10–11:30

Break

☕ Coffee Break & Networking

11:30–11:50

Prelection 4

B2B or Not to Be? Driving Real Business KPIs in B2B Marketing

Bartłomiej Majas – Head of Microsoft Advertising, Fullstack Experts

Moving beyond traditional B2B playbooks. Learn how to leverage advanced Microsoft Advertising features and precise audience targeting to hit bottom-line revenue goals in the B2B space.

11:50–12:10

Prelection 5

The Future of Analytics: From Siloed Data to AI-Driven Conversational Insights

Traffic Builders Expert (Datahive360)

Unifying data silos to shift from descriptive reporting to predictive and prescriptive analysis. See how Datahive360 enables teams to query their marketing data naturally using conversational AI.

12:10–12:30

Prelection 6

Reserved Slot / Partner Keynote or Client Case Study

12:30–12:50

Break

☕ Coffee Break & Networking

12:50–13:10

Prelection 7

Reserved Slot / Partner Keynote or Client Case Study

13:10–13:30

Prelection 8

Reserved Slot / Panel Discussion or Closing Keynote

13:30–14:30

Lunch

🥗 Lunch & Networking

14:30–15:30

Breakout Session

Quick Start, Real Profit & Scaling in Microsoft Advertising

Hubert Dyła & Mateusz Brewiński – Fullstack Experts

An interactive, hands-on workshop for teams looking to launch, optimize, and scale profitable campaigns on Microsoft Ads. Includes live account audits, setup shortcuts, and battle-tested best practices.

Organizers

Event Organizers

The event is a result of the synergy between three highly recognized entities, combining unique expertise in performance marketing, technology, and e-commerce strategy within the European market.

Fullstack Experts

Specialists in advanced performance marketing strategies and analytics, translating technology into tangible sales growth for e-commerce brands. Elite Channel Partner of Microsoft Advertising, Google Marketing Platform Sales Partner, and European Search Awards Winner.

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Traffic Builders

A leading digital marketing agency specializing in a strategic approach to traffic generation, conversion rate optimization, and user journey mapping.

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Adcore

Experts in the automation and scaling of Paid Media campaigns across international markets.

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Limited seats

Book your seat

24 September, Microsoft Nederland Office — Evert van de Beekstraat 354, Schiphol (Amsterdam).

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